The Meaning and Perception of Korean-Style Flower Arrangements: A Marketing Strategy and Consumer Behaviour Pattern in Florist Business Development

This study is important to determine the influence of Korean-style flower arrangements on the development of marketing communication strategies to support the development of florist businesses. Flower marketing activities using the Korean waves approach are the idea in developing a florist business. In this study, the interaction between humans uses the exchange of symbols that

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Publication Details

Published
2025-01-16
DOI
https://doi.org/10.22492/issn.2759-7571.2024.12
Primary Topic
Flowering Plant Growth and Cultivation
Type
article
Field-Weighted Citation Impact
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article

The Meaning and Perception of Korean-Style Flower Arrangements: A Marketing Strategy and Consumer Behaviour Pattern in Florist Business Development

Magdalena Lestari Ginting, Fina Oktavianti
Flowering Plant Growth and Cultivation
article

The Meaning and Perception of Korean-Style Flower Arrangements: A Marketing Strategy and Consumer Behaviour Pattern in Florist Business Development

Magdalena Lestari Ginting, Fina Oktavianti
article en

Abstract

This study is important to determine the influence of Korean-style flower arrangements on the development of marketing communication strategies to support the development of florist businesses. Flower marketing activities using the Korean waves approach are the idea in developing a florist business. In this study, the interaction between humans uses the exchange of symbols that

Openalex Percentile: Top 99%
Flowering Plant Growth and Cultivation
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The Meaning and Perception of Korean-Style Flower Arrangements: A Marketing Strategy and Consumer Behaviour Pattern in Florist Business Development — Magdalena Lestari Ginting, Fina Oktavianti · (2025) | TGRS Research Map | TGRS