Decoding the Meaning of Gemoy as a Political Gimmick: A Semiotic Analysis Approach to Presidential Candidate Prabowo Subianto

This research focuses on exploring the meaning of gemoy as a political gimmick in Prabowo Subianto's 2024 Indonesian presidential election campaign. It investigates how this term is strategically employed in the campaign to influence public perception and voter behavior. The proposed assumption is that the term gemoy functions as an emotional and cultural trigger, designed

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Publication Details

Published
2025-01-16
DOI
https://doi.org/10.22492/issn.2759-7571.2024.17
Primary Topic
Cultural Identity and Representation
Type
article
Field-Weighted Citation Impact
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article

Decoding the Meaning of Gemoy as a Political Gimmick: A Semiotic Analysis Approach to Presidential Candidate Prabowo Subianto

Wisnu Martha Adiputra, Albertus Fani Prasetyawan, Primadita Dian Putri Irnanda
Cultural Identity and Representation
article

Decoding the Meaning of Gemoy as a Political Gimmick: A Semiotic Analysis Approach to Presidential Candidate Prabowo Subianto

Wisnu Martha Adiputra, Albertus Fani Prasetyawan, Primadita Dian Putri Irnanda
article en

Abstract

This research focuses on exploring the meaning of gemoy as a political gimmick in Prabowo Subianto's 2024 Indonesian presidential election campaign. It investigates how this term is strategically employed in the campaign to influence public perception and voter behavior. The proposed assumption is that the term gemoy functions as an emotional and cultural trigger, designed

Openalex Percentile: Top 98%
Cultural Identity and Representation
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Decoding the Meaning of Gemoy as a Political Gimmick: A Semiotic Analysis Approach to Presidential Candidate Prabowo Subianto — Wisnu Martha Adiputra, Albertus Fani Prasetyawan, et al. · (2025) | TGRS Research Map | TGRS