Design of Virtual Film and Television Experience System Based on Unity-3D

With the development of virtual reality technology, digital media technology is also developing rapidly, especially in the field of film and entertainment. With the increasing demand for consumer experience in the film and television industry, traditional viewing modes are gradually unable to fully meet the audience's immersive experience needs. Based on this, the Unity-3D virtual film and television experience system has emerged, which aims to bring users into a highly simulated three-dimensional virtual environment. Through interactive experience, users can watch film and television works in the virtual world, achieving an unprecedented viewing experience. Not only that, the system can design virtual environments that match different film and television content. Users can explore in these environments and interact with characters or scenes in the film and television works, which will improve user interactivity and increase the fun and participation of watching. Through experiments, it was found that the user satisfaction of the system reached over 82.13%, and the duration of distraction used was within 11.86 minutes. This indicates that the virtual film and television experience system based on Unity-3D can effectively improve the user's immersion and satisfaction in watching movies.