Exploring Network Dynamics: Community Detection and Influencer Analysis in Multidimensional Social Networks
In the digital era, multidimensional social networks have become integral to daily communication, catering to diverse relational needs, from interpersonal to professional and commercial. This study utilizes two comprehensive datasets from Twitter to explore and visualize user interactions within these networks. Focusing on advanced community detection algorithms, we apply the Louvain and Label Propagation methods to delineate the structure of these communities and identify influential users effectively. Through systematic analysis, our research reveals significant insights into the dynamics of network clusters and the pivotal role of influencers. We demonstrate that community structures significantly influence in formation dissemination and user engagement, providing key data to optimize digital communication strategies in complex environments. The findings underscore the importance of strategic influencer engagement and tailored community management in enhancing interaction within multidimensional social networks. Additionally, our results suggest that understanding the network’s structural nuances can aid in developing targeted interventions that leverage influencer capabilities to maximize communication impact, illustrating potential applications across various sectors, including marketing, politics, and public health.
Authors
- Andreas Kanavos (ORCID: https://orcid.org/0000-0002-9964-4134)
- Khalil Al-Hussaeni (ORCID: https://orcid.org/0000-0002-5343-2064)
- Ioannis Karamitsos (ORCID: https://orcid.org/0000-0001-6106-6423)
- Gerasimos Vonitsanos (ORCID: https://orcid.org/0000-0001-9555-4775)
Institutions
- Rochester Institute of Technology - Dubai (AE)
- University of Patras (GR)
- Ionian University (GR)
Publication Details
- Published
- 2024-12-15
- DOI
- https://doi.org/10.1109/bigdata62323.2024.10825058
- Citations
- 2
- Primary Topic
- Complex Network Analysis Techniques
- Type
- article
- Field-Weighted Citation Impact
- 0.56