Impact of ICT on Wetland Ecotourism: Boosting Tourist Engagement and Satisfaction

Ecotourism and Information and Communication Technology (ICT) are intricately connected to improve tourist satisfaction by offering enhanced, seamless, and customised travel experiences while promoting responsible and sustainable tourism practices. To effectively manage ecotourism, it is necessary to include visitors’ preferences, experiences, culture, and knowledge. Hence, the research aims to understand the level of satisfaction among visitors about the usefulness and efficiency of the digitalisation of ecotourism websites of Mangalajodi in Odisha. The mean values, principal component, and cluster analysis have been calculated to comprehend the degree of satisfaction and engagement of the tourists. The results indicate a need for improving websites in terms of information, communication, functionality, and technology. Further, tourists prioritise trip planning and multi-language assistance while visiting a pristine nature reserve. Therefore, policymakers and stakeholders must improve and effectively use ICT tools for tourist satisfaction and the success of ecotourism initiatives.