AI-Powered HR Marketing Revolutionizing Employee Recruitment and Retention Strategies

Artificial intelligence (AI) is finding more and more uses in HRMS and HRIS as a result of HRM's shift towards digitalisation. An increasing number of tactical procedures have begun to use AI. Training and development systems, disciplinary action management, compensation and benefit analysis, employee satisfaction surveys, and performance reviews are all part of this. We plan to read up on articles and books that cover the topic of AI in HRM so that we can better grasp this new trend. This research intends to illuminate the pros and cons of artificial intelligence (AI) in the context of the hiring process, which stands to be significantly altered by this technology. This article takes a look at several AI-powered recruitment strategies and weighs the benefits and drawbacks of using AI in this industry. Social media screening, video interviews, chatbots, predictive analytics, gamification, and resume screening are all examples of AI-based recruiting tactics that might greatly benefit businesses, according to the results. Efficient hiring, cost savings, and improved talent acquisition are all possible outcomes of implementing these tactics. Still, there are certain legitimate moral and legal questions that arise from using AI for hiring purposes, such as the possibility of algorithmic prejudice and discrimination.