Enhancing Customer Behavior Prediction and Interpretability

This paper leverages insights from my previous works to analyze and predict customer behavior in different areas using data mining and machine learning techniques. The research focuses on identifying and interpreting customer preferences, purchasing patterns and risk factors for customer churn to develop predictive models that support decision making. By analyzing various datasets such as tabular data, clickstream data, and digital interactions, this study aims to provide a comprehensive framework for extracting actionable insights and enhancing the accuracy and transparency of customer behavior predictions. The proposed approach enables businesses to anticipate customer behavior, personalize marketing strategies, and improve the explainability and effectiveness of customer behavior prediction models. Future work will incorporate advanced visualization techniques and various data structures to further improve the model’s transparency and predictive capability.