The Future of Hr Marketing Ai-Driven Approaches to Talent Acquisition and Management

The advent of AI has been a game-changer, impacting every facet of our life in this age of unparalleled technological progress. Every industry has seen the ripple effects of AI's profound impact, and human resource management is no exception. Artificial intelligence (AI) is becoming increasingly important within the framework of people management strategies, which is explored in this chapter. Optimisation of talent acquisition, development, and retention strategies can be achieved with the use of insights enabled by data and automation made available by the ever-improving AI technology. This chapter explores the potential benefits and drawbacks of artificial intelligence (AI) in talent management, as well as the ethical challenges that arise from its utilisation. This thesis seeks to shed light on the revolutionary potential of artificial intelligence (AI) in HRM and its influence on organisational success by analysing current trends and future outcomes.