The Effect of Mobile Travel Software Properties on Chinese Students' Choice and Satisfaction With Travel Destinations and Accommodation Facilities

Purpose: The purpose of this study is to understand travel app attribute factors and to analyze the effects of travel app attributes on destination factors and accommodation facility selection factors and satisfaction factors. With the rapid integration of the traditional tourism industry and the mobile Internet, more and more tourists are accepting and using travel apps.Not many studies have been conducted on Chinese international students who use travel apps while traveling in Korea. Methods: In this study, an online survey was conducted with Chinese international students who had used travel apps during their travels in South Korea from January 1, 2018 to September 18, 2022, and the collected data were analyzed using spss26 . Results: First, the usefulness, ease of use, affordability, and convenience of travel apps greatly influenced the choice of destination and accommodation facilities. Second, the usefulness, ease of use, affordability and convenience of travel apps positively influenced satisfaction. Finally, the choice of destination and accommodation facilities using travel apps also positively influenced satisfaction. Conclusion: The purpose of this paper is to inform future strategies for attracting domestic and international tourists, including the limitations of this study and recommendations based on these findings.