Effects of Healing Tourism Selection Attributes, Regional Curiosity, Tourism Satisfaction, and Revisit Intention: Focusing on Multicultural Families

Purpose: The purpose of this study is to present empirical useful basic data for establishing future-oriented marketing strategies by examining the selection attributes of healing tourist destinations for stress in multicultural families, regional curiosity, tourism satisfaction, and revisit intention. Methods: To test the hypothesis of this study, the results are analyzed with a structural equation model for the main variables. Results: First, it was found that the healing tourist destination selection attributes (program, physical attribute, service quality) had a positive (+) significant effect on both revisit intention and tourism satisfaction. Second, it was found that regional curiosity had a positive (+) significant effect on revisit intention and tourism satisfaction. Third, it was found that tourism satisfaction mediates revisit intention. Conclusion: Through this study, a study was conducted from a new perspective of the tourism market for multicultural families that are continuously increasing. In the attributes of selecting tourist destinations that multicultural families think, the importance of service quality as well as external areas of various tourism such as tourism contents and programs was highlighted. In particular, in the case of multicultural families, it is possible to increase tourism satisfaction such as providing tourist information and securing convenient means of transportation for employees of tourist destinations with obstacles to language.