Improvement Plan for Management and Role of Golf Course

This research tried to investigate the difficulties in management of golf course, point out the problems and suggest an improvement plan. In the past, golf courses was recognized as a golden goose industry by the law of supply and demand, but nowadays it faces such difficulties, as noted below: First, lots of new golf clubs caused oversupplied golf courses, which led to the need for price cut and service improvement. Second, the number of costumers who avoiding expensive Green Fees increased through the golf popularization. Therefore, it led to an increasing of public golf courses to compare with membership golf clubs for which you need to pay high Green Fees. At the last, due to various taxes imposed for membership golf clubs, it has become disadvantageous in competition with public golf courses, so it became the main reason of business deterioration. Therefore, improvement plan for management and role of golf courses was designed in this research. First, tax system must be improved. Generally the tax base of excessive discrimination of public golf courses must be eased. From 2020, special consumption tax must be abolished as original land of golf courses was changed from general aggregate tax to separate aggregate tax. Due to excessive taxes, service improvements can not compete with public golf courses, that is why it is resulting decline in quality of golf courses. Second, need to reinforce the role of local community. Reinforce the role of Club House community. It is used as a place for art exhibitions, music concerts, conferences, banquet for local residences etc. Reinforce the role of Golf Course community. It is used as place for walking when there is no round, health walking competition for local residences, walking on the grass at the Children‘s day, children‘s drawing contest, regional events using seasonal courses etc.