Effectiveness of Facebook Reels in Developing Viewing Skills of English Language Students at a Philippine State University

Despite the growing use of social media in education, there is limited research on the effectiveness of Facebook Reels in enhancing the viewing skills of English language students. The study aimed to determine the effectiveness of Facebook Reels in developing the viewing skills of students. One of the key challenges in teaching and learning viewing skills is that students often lack the necessary skills to interpret visual information effectively, as well as the digital literacy skills to use digital media proficiently. Conducted at a Philippine State University in Libungan, North Cotabato, the research involved 155 English language students as respondents. Descriptive statistics were employed to show the effects of Facebook Reels on enhancing the viewing skills of the respondents. The study utilized adapted questionnaires based on David’s (1986) Technology Acceptance Model (TAM) and Oxford. The findings revealed that the majority of the respondents occasionally view Facebook Reels. The students had a positive attitude towards using Facebook Reels, finding it to be a fun and valuable tool for learning that is also cost-effective and accessible anytime and anywhere. Additionally, the respondents reported gaining more knowledge and improving their viewing skills after watching the videos. The results indicated that the students' actual performance in using Facebook Reels was average, and notably, the actual performance was higher than the perceived effectiveness in developing their viewing skills. Based on the findings, Facebook Reels is an effective tool for enhancing viewing skills, particularly in understanding grammar lessons such as tenses, modals, and questions. University instructors may find Facebook Reels a valuable educational tool, particularly in teaching grammar.