Langue et communication publicitaire à la société de téléphonie mobile azur

Advertising communications are readily available to businesses to promote their brand image, but also to help increase sales of products or services made available to the public. When an advertiser speaks to a singular audience, it is generally in order to encourage them to carry out actions previously settled on behalf of this advertiser. Our study focuses on the phenomenon of the language in the advertising messages of the Congolese mobile phone company Azur. It is a question of showing the place of the language in the advertising communication at this telephone operator.