Quickly Finding the Semantically Optimal Presentation Order for a Set of Text Artifacts

This study considers how to quickly find the order in which to present a set of text artifacts on mobile apps or websites such that those artifacts are maximally semantically separated. Semantic separation is desirable because it ensures that users experience as much novelty as possible from one item to the next, thereby improving user attention and engagement. Since an exhaustive search of all possible sequences of text items becomes increasingly infeasible as the length of the sequence grows, a new algorithm is proposed to quickly find the semantically optimal presentation order for a set of text artifacts. The performance of the proposed algorithm is evaluated using an extensive set of experiments involving three different types of text artifacts, seven different sequence lengths, and more than 600 experimental trials. The results demonstrate that the proposed algorithm can select statistically optimal sequences of text artifacts extremely quickly, regardless of the type of text artifacts being used as input or the length of the sequence. App and website developers who are seeking to hold users’ attention and improve user engagement may therefore find the proposed algorithm very attractive in comparison to an exhaustive search.