Revolutionizing Marketing through Artificial Intelligence: An Analytical Compendium of Case Studies

Indeed, the convergence of new technologies such as the web network, data analytics, blockchain, & artificial intelligence (AI) has significantly changed the way businesses operate. AI is the study of how to solve problems by merging large datasets of computer science and it is the ability of a machine such as a robot to perform functions that are often carried out by human beings with intelligence. Marketing is the measures accepted by an organization to motivate the buying & selling of a merchandise or service. Marketing entails trading, advertising, & dissemination of goods to customers or other organizations or we can say exploring, producing, and providing value is the process of marketing. This paper analyses the risks and prospects of AI in marketing with the help of divergent viewpoints of knowledge generation and information transfer. By way of support from different case studies, it is elaborated how Artificial Intelligence helps in and makes marketing efficient and effective. The study exhibits the prospects of AI in marketing with numerous opportunities for transformative changes in the industry.