The Effect of the Immersive Experience of Stage Art Using XR Technology on Viewing Satisfaction

This study starts with the background that COVID-19 has brought a huge impact on the development of culture, art and economy. In the era of the metaverse, there is an urgent need to build a new type of immersive virtual experience of performing arts. Therefore, the government and major media platforms have begun to develop a cross-space and time art viewing experience model, breaking through the single mode of time and space limitations in the past.<br/> The purpose of this study is to use immersive experience as a medium to analyze the influence of the constituent elements of XR stage art on the audience satisfaction through immersive experience. Therefore, this paper conducts a study on the immersive experience of stage art in the context of XR.<br/> The results and contents of the study are as follows. First, for stage art using XR virtual technology, getting rid of the past passive viewing mode and creating a more active viewing experience and participation have become important factors. Second, it is hoped that when producing and arranging stage art based on XR technology, it can become a guideline to induce immersive experience and increase satisfaction.