YOUTH SUBCULTURES OF THE 21ST CENTURY: FEATURES AND INFLUENCE ON THE PERSONALITY OF TEENAGERS

This article is devoted to the analysis of youth subcultures of the XXI century, their features and influence on the formation of the personality of adolescents. The purpose of the study is to identify the positive aspects and attractiveness of subcultures for young people, as well as for the general public. In the context of globalization and the rapid development of digital technologies, youth subcultures are becoming more diverse, dynamic and diverse. This paper examines the main characteristics of modern subcultures, such as their connection with the Internet and social media, the hybridity of styles and forms, as well as their role in the social activity of young people. The research aims to understand how these subcultures shape the identity of adolescents, their worldviews, values and interpersonal relationships. In the process of work, both qualitative and quantitative methods are used, which allows you to get a more complete picture of these phenomena.