Promotion strategy in practice of Russian and foreign companies

Today, the hotel industry is considered one of the most promising and fast-growing industries, generating huge incomes worldwide. The hotel sector, which is part of the tourism industry, has great potential for the Russian market. Every year, the number of hotels and motels increases both within the country and abroad. The hotel industry is a powerful system of the economy of a region or tourist center, playing an important role in the tourism economy. In the conditions of market competition, hotel enterprises must provide high quality services to meet the needs of the population and at the same time make a profit. To achieve this goal, it is necessary to correctly apply marketing, advertising and PR strategies. The article analyzes Russian and foreign experience in the field of promoting hotel enterprises.