Problems of assortment management in a pharmaceutical company

The article discusses the features of the pharmaceutical market and factors in the formation and management of the company's product range. Due to the constant growth of the market, high competition, and the current economic situation in the Russian pharmaceutical market, the topic of emerging problems in the formation of the assortment policy of enterprises is relevant.

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Publication Details

Published
2024-12-20
DOI
https://doi.org/10.33920/vne-3-2406-05
Primary Topic
Enterprise Management and Information Systems
Type
article
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article

Problems of assortment management in a pharmaceutical company

Z. P. Posina
Enterprise Management and Information Systems
article

Problems of assortment management in a pharmaceutical company

Z. P. Posina
article en

Abstract

The article discusses the features of the pharmaceutical market and factors in the formation and management of the company's product range. Due to the constant growth of the market, high competition, and the current economic situation in the Russian pharmaceutical market, the topic of emerging problems in the formation of the assortment policy of enterprises is relevant.

(6)
Openalex Percentile: Top 57%
Enterprise Management and Information Systems
DOISourceOpenAlex
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Problems of assortment management in a pharmaceutical company — Z. P. Posina · (2024) | TGRS Research Map | TGRS