MODERN AR/VR/MR TECHNOLOGIES AND EQUIPMENT IN EXCURSION ACTIVITIES

The article examines AR/VR/MR technologies, software, applications, permissions, developments, platforms, hosting, gadgets and equipment that are available on the digital market and can be used to create, develop a unique excursion product and its further promotion, to create an immersive museum space. Free and paid developments, software are highlighted, taking into account the set of options, financial capabilities, knowledge and skills of the excursion product developer. The article shows the real application of modern technologies and equipment in the practice of domestic state and private museums, in excursions. Problem of the article: the article provides an opportunity to navigate AR / VR / MR technologies, equipment, etc., which can be used to develop an excursion product, in excursion activities. Purpose of the article: the article is aimed at considering modern technologies and equipment used in excursion activities. Objectives of the article: definition and consideration of AR / VR / MR technologies and software applications and equipment, gadgets associated with their implementation; consideration of their application and implementation in practice. Materials and Methods of the study: the article provides an overview of existing AR/ VR/MR technologies, developments, equipment, etc. and the practice of their application in museums. The author of the article used the search and analytical methods. Results and their discussion: the article considers AR/VR/MR technologies, related software, developments, software environments, services, systems. Examples of the application of technologies, gadgets, equipment in museums in Russia are given. Findings and conclusion: the article considers AR/VR/MR technologies, equipment that can be used to create unique excursions, immersive museum space, and provides examples of their implementation in practice.