A Comprehensive Model for Measuring Customer Satisfaction of E-Banking Services in Bangladesh

The provision of financial services via electronic delivery systems is commonly referred to as electronic banking (e-banking). From the very beginning, e-banking has played an important role in the economic development of many countries and has made a significant contribution to customer satisfaction. The aim of this study is to propose a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh. The study is based on selected peer-reviewed articles from 9 bibliographic databases. The results show that customer satisfaction is influenced by service quality, customer experience and customer satisfaction. The study concludes that it is a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh.

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Publication Details

Journal
Asian Business Research Journal
Published
2024-12-12
DOI
https://doi.org/10.55220/25766759.228
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

A Comprehensive Model for Measuring Customer Satisfaction of E-Banking Services in Bangladesh

Nilufa Ferdous, Md. Golam Morshed, Md Abdul Bashir, Md Adam Shafiulla et al.
11 links
Asian Business Research Journal
Technology Adoption and User Behaviour
article

A Comprehensive Model for Measuring Customer Satisfaction of E-Banking Services in Bangladesh

Nilufa Ferdous, Md. Golam Morshed, Md Abdul Bashir, Md Adam Shafiulla, Pradip Sarkar
article en

Abstract

The provision of financial services via electronic delivery systems is commonly referred to as electronic banking (e-banking). From the very beginning, e-banking has played an important role in the economic development of many countries and has made a significant contribution to customer satisfaction. The aim of this study is to propose a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh. The study is based on selected peer-reviewed articles from 9 bibliographic databases. The results show that customer satisfaction is influenced by service quality, customer experience and customer satisfaction. The study concludes that it is a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh.

Asian Business Research JournalVol. 9
Crown College (US), Uttara University (BD)
Partnerships for the goals
Openalex Percentile: Top 69%
Technology Adoption and User Behaviour
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