A Comprehensive Model for Measuring Customer Satisfaction of E-Banking Services in Bangladesh
The provision of financial services via electronic delivery systems is commonly referred to as electronic banking (e-banking). From the very beginning, e-banking has played an important role in the economic development of many countries and has made a significant contribution to customer satisfaction. The aim of this study is to propose a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh. The study is based on selected peer-reviewed articles from 9 bibliographic databases. The results show that customer satisfaction is influenced by service quality, customer experience and customer satisfaction. The study concludes that it is a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh.
Authors
- Nilufa Ferdous
- Md. Golam Morshed
- Md Abdul Bashir
- Md Adam Shafiulla (ORCID: https://orcid.org/0009-0006-4536-0765)
- Pradip Sarkar (ORCID: https://orcid.org/0000-0003-1031-4479)
Institutions
- Crown College (US)
- Uttara University (BD)
Publication Details
- Journal
- Asian Business Research Journal
- Published
- 2024-12-12
- DOI
- https://doi.org/10.55220/25766759.228
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00