Artificial Intelligence and Gender: Examining Identities in The Alara X Sample

This study is about gender-based changes that may occur with artificial intelligence technology. The connection between social change and technology is not a recent phenomenon. Comte illustrates this change through the evolution of knowledge and shifts in human thought. Anne Balsamo (1995) opposes the claim that the material body has lost its validity in our scientific culture in her study examining how the body is gendered in its interaction with new corporal technologies. Balsamo, who provides abundant evidence that the techno-body has always been gendered and racially marked, prepares the ground for a renewed relationship of feminists with contemporary technological narratives. In this context, how the physical world continues while recreating women with virtual characters based on gender approaches will be examined. In this study, first, body theories will be addressed within the scope of the posthuman. Second, how virtual characters occur in social media environments will be evaluated. Finally, Turkish influencer and talk show host Alara X will be examined in terms of her internal and external aspects within the entirety of both human and non-human elements In this study, which claims to connect the cultural formation of women's identities in virtual environments with dominant cultural production forms while making sense of it, it has been concluded that the female body is instrumentalized in power relations through consumption, communication, control mechanisms, and information technologies.