Training on the Behavior Strategy of Salted Egg MSME Business Organizations in Facing Business Competition

organizational behavior is behavior that can influence organizational performance. Every organization should follow trends and patterns within the organization in order to maximize profits and survive for a long time. The rise of Micro, Small and Medium Enterprises (MSMEs) in 2024 requires every MSME to regulate its organizational strategy and behavior so that it can run its business smoothly. The rapid development of MSMEs which are attracting the attention of various groups means that MSMEs must have unique product characteristics that make them superior to others. Training on employee attitudes needs to be carried out in order to maximize marketing and maximize profits and non-profits for salted egg MSMEs. The method used in training is offline or face-to-face & mentoring, namely by analyzing and problem solving. The material provided is a business strategy in increasing competitiveness in the digital era. The material is presented through lectures, training, questions and answers, and demonstrations.