Media Influence on Voter Behavior

In the 21st century, the media play an extremely important role in the life of every citizen. They are a source of information about the world and a place where we learn. They are also the place where politics is present. It is where election campaigns are conducted, information about events from the world is published, and where politicians and voters communicate. This phenomenon is important and worth analyzing because of the impact it can have on potential voters, and thus on the quality of life of citizens. For this reason, the subject of this paper is to present agenda setting theory as a methodology for explaining the impact the media can have on voters. This way, the aim of the work is to demonstrate how the media can practically influence the political thoughts of viewers and shape their choices. In the first part of the paper, the general assumptions of the theory will be presented. Then practical examples from the world of politics will be described, based on whetherit will be possible to observe the application of the impact of agenda-setting theory on voters’ opinions. The final part of the analysis will answer the questions: by what methods does the media influence voters and what effect it can have in public life.