Research on Olympic Games Management and Operation

This template explains and demonstrates the status quo of the Olympic Games and the management and operation model of the Olympics. The purpose is to study how to improve the management efficiency and operational skills of the Olympics. Event marketing is no longer limited to the field of sports itself, but radiates to a number of industries and fields, forming a cross-border, multi-dimensional marketing ecology. This model is called commercial operation. With the rise of the national fitness craze, the Olympics can increase the publicity for young people. At the same time, with the development of science and technology, the management of sports events can also use more high-tech products to improve the efficiency. The Olympics can also use brand and star power to improve economic efficiency, and should pay more attention to the use of environmentally friendly materials. After the competition, the utilization rate of the Olympic venues and facilities should also be improved to ensure the operation of the venues.

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Publication Details

Journal
Highlights in Business Economics and Management
Published
2024-12-28
DOI
https://doi.org/10.54097/qkjnqh55
Primary Topic
Sport and Mega-Event Impacts
Type
article
Field-Weighted Citation Impact
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article

Research on Olympic Games Management and Operation

Zhentong Liu
Highlights in Business Economics and Management
Sport and Mega-Event Impacts
article

Research on Olympic Games Management and Operation

Zhentong Liu
article en

Abstract

This template explains and demonstrates the status quo of the Olympic Games and the management and operation model of the Olympics. The purpose is to study how to improve the management efficiency and operational skills of the Olympics. Event marketing is no longer limited to the field of sports itself, but radiates to a number of industries and fields, forming a cross-border, multi-dimensional marketing ecology. This model is called commercial operation. With the rise of the national fitness craze, the Olympics can increase the publicity for young people. At the same time, with the development of science and technology, the management of sports events can also use more high-tech products to improve the efficiency. The Olympics can also use brand and star power to improve economic efficiency, and should pay more attention to the use of environmentally friendly materials. After the competition, the utilization rate of the Olympic venues and facilities should also be improved to ensure the operation of the venues.

Highlights in Business Economics and ManagementVol. 45
Jiangsu University (CN), Nanjing University of the Arts (CN)
Openalex Percentile: Top 58%
Sport and Mega-Event Impacts
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