THE SEMIOSIS OF FEAR

This article analyzes the semiosis of fear from the perspective of Charles Sanders Peirce's semiotics. Based on the Peircean triad of firstness-secondness-thirdness, the study seeks to understand how fear, a primary emotion (firstness), generates feelings (secondness) and triggers protective mechanisms, such as control (thirdness). The article explores the relationship between fear, suffering, and control, highlighting how the fear of suffering drives the search for control.Peircean semiotics is used to analyze the meaning of fear, revealing how the sign of fear triggers processes of interpretation and action. The study delves into the relationship between emotions, feelings, and memory, demonstrating how primary emotions, such as fear, are linked to feelings and memories, influencing how we interpret and react to the world.