FACTORSINFLUENCINGEFFECTIVETELEHEALTHMANAGEMENT: PERSPECTIVES OF QUALITY COMPETENCY AND ORGANIZATIONAL CHANGE

This study investigates key factors influencing effective telehealth management in healthcare organizations in Saudi Arabia, particularly within primary health centers in Riyadh Saudi Arabia. Present study focuses on five primary areas: technology infrastructure, provider training and competency,patientengagement,regulatorycomplianceandqualityassurance,andorganizational culture and change management. A comprehensive survey questionnaire was conducted among healthcare staff, including directors, physicians, head nurses, and administrative personnel, to assess these factors' impact on telehealth effectiveness. SPSS was utilized for data analysis. Analysis of data revealed significant positive relationships between all suggested constructs which leads consequently to effective telehealth management. Specifically, technology infrastructure and organizational culture emerged as the strongest predictors. Further, findings emphasize the necessity of investing in robust technology systems, enhancingprovidertraining,,ensuringregulatorycompliance,promotingpatientengagement,and fostering a supportive organizational culture for the successful implementation of telehealth services. Study further provides practical implications for healthcare organizations and policymakers, offeringinsightsintooptimizingtelehealthservicestoimprovehealthcaredeliveryinSaudiArabia.