Sobre estrategias y divulgación de la ciencia para la conservación:  anfibios, reptiles y otros vertebrados terrestres

This article reflects on the problem of the environmental crisis and the need to recover the relationship between humans and nature, as a basic strategy to confront the loss of biodiversity. Examples of Mexico’s herpetofauna are used, as they are among the most biodiverse vertebrate animals in the country and characterized by their valuable ecosystem services for our well-being, but at the same time, they are one of the living beings most threatened with extinction on the planet. A series of definitions related to the phenomenon of life, the environment and dissemination are discussed and addressed for those interested in the conservation of nature and for those initiating science communication activities. The essential proposal of strategies for the conservation of nature consists of providing the basic notions of the environmental theme with the idea of knowing to preserve. Additionally, a glossary of terms is provided as a reference for related topics.