A Study on the Content Composition Strategies for Attracting International Cultural Events

The purpose of a general event is to set a specific goal according to the intention or personality to provide new information to the gathered people or to convey the meaning to induce the reaction.,In this regard, international cultural events are held with the aim of creating an opportunity to enhance the image of the nation through artistic activities and cultural heritage that take advantage of the cultural characteristics of each country.,This is expressed in performances, exhibitions, festivals, etc., through which cultural originality is conveyed to the public and the national status is enhanced. In order to make such a global festival in Korea, it is necessary to analyze the problems of local festivals and various events held every year and try to find improvement directions. In particular, local festivals can be seen in the living environment of local residents based on the history and tradition of the region alone, and they can feel cultural differentiation and originality.,The event is also developing in the direction of finding empathic elements through mutual sympathy based on various contents.,Based on the purpose and direction of these festivals and events, plans for attracting international cultural events should be established and creative contents should be developed to find effective approaches.,In addition, by analyzing the characteristics of famous foreign festivals and comparing them with Korean festivals, it will be a goal of the global cultural industry to form distinctive themes that can communicate with each other. To this end, a new interpretation of the scarcity and legitimacy of traditional culture in line with the ideology and flow of modern society will be the first step toward globalization, which requires a focus on the development of our own unique complex media content.,In addition, as a way to reduce the culturally marginalized class, it is necessary to have a linkage program and various public relations and marketing strategies that anyone can easily access and enjoy a happy life. Now, we have formed a new cultural taste called Hallyu around the world, and based on this, we need to solidify the image of a cultural powerhouse.,When we complement each other’s shortcomings with various connections through appropriate convergence of online and offline, we can maximize growth and expect the development of mature culture and arts.