Sensibility Evaluation of Gorpcore Look through Web Crawling of Fashion Images and Vocabularies

This study examined Generation MZ consumers' emotions and preferences regarding the gorpcore look through a sensibility evaluation of fashion photos collected via image web crawling. We conducted image web crawling on Pinterest using the keywords gorpcore look and fashion, from which we selected 263 images for analysis. We then conducted a focus group interview to select nine representative images and nine emotional vocabulary words from the collected images. Next we administered a sensibility evaluation survey to men and women in their twenties and performed principal component analysis (PCA) and cluster analysis on 190 survey responses. The PCA results indicated that the gorpcore look preferred sensibilities were concentrated on comfortable, practical, and trendy. An analysis of fashion sensibilities based on gender and fashion sensitivity revealed that men emphasized aspects of comfortable, practical, and active, whereas women valued practical and usual, while also showing high interest in unique. The high fashion sensitivity group perceived the gorpcore look as a comfortable, unique style, while the low fashion sensitivity group viewed it as a casual, rough style. We also applied hierarchical cluster analysis to classify the images into three clusters, daily gorpcore, hard gorpcore, and unique gorpcore, which represent different aspects of the gorpcore trend based on stylistic characteristics. These findings suggest diversity regarding how Generation MZ incorporates the gorpcore look into their everyday fashion, and provide valuable information for fashion planning.