Contributions of the School in Providing Quality Educational Services, Products, and Goods

This paper focuses on highlighting the results of some theoretical investigations regarding the contributions of the school from the perspective of providing quality educational services, products and goods. In the first part of the study, we bring to attention a series of terminological clarifications regarding the main concepts used, namely educational marketing, services, products, and educational goods. We allow ample space for the analysis of contemporary views of what exactly is meant by educational services and what is expected of the services provided by the school. We approach critically and analytically both the actual educational services, represented by the teaching-evaluation activities, as well as auxiliary services and the concept of human educational capital. Being a subject strongly connected with the current educational reality and practice, we consider it necessary to clearly delineate the concrete possibilities of ensuring quality educational services and products, both for students, parents, and the community. Therefore, this paper presents multiple types of activities and directions of approach to ensure the educational goods that students need in order to meet the current and prospective demands of society are provided. Finally, we bring to attention the theory of educational goods, on the basis of which the study can be further expanded, as well as some directions for the optimization of the efficiency of educational services offered by the school.