Research on the Development and Dissemination Status of Cantonese Songs of Ancient Poetry (2019–2024): Taking Douyin, BiliBili, and WeChat Video Numbers as Examples

As a unique form of music, Cantonese songs with ancient poems integrate the essence of Cantonese songs and classical poems, which not only retains the flavour of Cantonese songs but also embodies the rhyme of classical poems. Taking the Joyo platform as an example, this study collected video data of Cantonese songs with the high number of likes and conducted interviews with relevant creative figures, and put forward rationalization suggestions to promote the stable development of Cantonese songs based on relevant data to promote the inheritance and development of Chinese traditional culture and to promote the development of the Chinese traditional culture. Based on the relevant data, rationalization suggestions are proposed to promote the stable development of ancient poems and Cantonese songs, so as to contribute wisdom and strength to the promotion of the inheritance and development of traditional Chinese culture, as well as the sustainable development of Cantonese culture.