Bodies and mechanisms of state regulation of the insurance market in Ukraine in the context of European integration

The purpose of the study was to identify the main areas of optimisation of the Ukrainian system of state regulation of the insurance market, taking into account the European experience. The research methodology included three stages, namely, analysing the role and functions of government agencies in regulating the insurance market, conducting interviews, and identifying the main trends in the development of the insurance market. The results showed the importance of the National Bank of Ukraine, which performs the functions of regulating financial services, including insurance. The Law of Ukraine No. 1909-IX “On Insurance” and Law of Ukraine No. 2664-III “On Financial Services and State Regulation of Financial Services Markets” were studied. Considerable attention was paid to the implementation of the Solvency II Directive, which sets new requirements for risk management capital in the context of European integration in Ukraine. The survey results indicated that competition in the services sector drives organisations to innovate and improve their offerings. The study found that the adaptation of Ukrainian legislation to European standards contributes to the reliability of the insurance market. In particular, negative trends include problems with the implementation of new regulations and the adaptation of insurance companies to European requirements. Adjusting to new regulatory standards includes modifying internal procedures and using modern technology. However, the general direction of regulation contributes to strengthening the insurance sector in the context of European integration. The practical significance of the study is to provide specific recommendations for improving the mechanisms of insurance market regulation in Ukraine, which will help to increase the transparency and reliability of insurance companies, as well as their adaptation to European standards in the context of European integration