AXIOLOGIAL FEATURES OF THE NATIONAL LANGUAGE

The aim of this article is to reveal the axiological features of the national language in lingua-culture and to conduct research on various definitions related to the concept of «value»and «evaluation»in a social group (1-4year students). The task of this studyis to show the generation of axiological features by linguistic mechanisms. Since these mechanisms are operational, structuring the value features of language, the mechanisms of convergence and divergence are considered in parallel. The mechanisms of symmetry and asymmetry through intersubjective experiences of value meanings are substantiated.Through these mechanisms, the point of categorisation in the linguistic system of values in terms of axiologemes and axiological meanings has been shown. During the study we used the methods of continuous selection and associative experiment to determine the place, direction and trends of the mentioned concept in cognition. The conclusions are based on the generalization of a number of competences that formthe goals for the formation of linguistic personality. For this purpose, five competences are considered and categorized.The scientific significance of the studylies in the analysis of aspects of ethnocultural values through such criteria as: the degree of cultural value meanings, the place of axiological meanings and evaluation in the ethnocultural etude.The result of the study is a model that shows the formation of axiological features of language.The model demonstrates the mechanisms linking value and evaluation. This model can be used as a model of lingua-axiological analysis of values.The practical significance of the workconsists in the study of the component of language and speech in terms of axiology, which open completely new perspectives for equipping the theory with new content and final problematics. In addition, this studycan be used as an additional teaching material for the course «Axiological Linguistics» in educational institutions in the cycle «Postgraduate Education».