A New Integrated Criteria Weighting Approach for Determining Production Priority in Demand Management

In the demand management process; it is tried to balance the customers' needs with the company's supply possibilities. Effective demand management starts with effective stock control and tracking of customer orders and ends with customer satisfaction. Correctly determining production priorities is one of the ways to increase customer satisfaction. In this context, a new approach has been developed to determine the production priority needed in the demand management process. A new integrated approach based on Multi-Criteria Decision Making (MCDM) is proposed to determine production priorities. In the first stage of this three-stage approach, customer alternatives are determined. In the second stage, production priority criteria are determined depending on customer characteristics. In the third stage; with LBWA (Level Based Weight Assessment) and CRITIC (The Criteria Importance Through Intercriteria Correlation) methods, objective and subjective criterion weights are calculated by considering expert opinions and real data. Then, integrated criterion weights are determined with the SOWIA (Subjective and Objective Weight Integrated Approach) method using objective and subjective criterion weights. In the literature; few studies determine production priority using the MCDM method. Additionally, no study has been found in the literature in which quantitative and qualitative methods are used integrated in the ceramic industry. Therefore, it is thought that this study will contribute to the literature.