Methodological Proposal for Analysing the Podcast Format Applied to the Information Industry

The expansion of podcasting technology and its implementation across a range of sectors, including the information industry, has resulted in a proliferation of literature examining the phenomenon from a multidisciplinary perspective. Despite the evident efforts of researchers to address this issue, the recent implementation process entails indisputable methodological difficulties when determining guidelines for studying this reality. A proposal is presented for the establishment of a scientific analysis of the use of the podcast format within the media. This proposal is based on a mixed file that combines quantitative and qualitative aspects, which is an especially appropriate combination for approaching a social phenomenon that has emerged in the digital era, and it is based on six types of attributes: identification, formal, style and subject matter, production, distribution and marketing.