Methods for increasing the demand for continuous education when training company personnel

In the current world, knowledge changes so quickly that it can become obsolete even before the end of the training period; therefore, updating it is crucial. Timely updating of the content of the program when training employees, as well as experimental testing of the hypothesis to increase the eff ectiveness of its elements, is facilitated by the use of the so-called “product approach”. In this regard, the author presents a case analysis in search of answers to questions related to companies fi nding ways to increase webinars attendance by company personnel. The practical signifi cance of the study lies in the fact that, using a product approach, it is possible to fi nd a balance between two areas of interest: business goals and the educational value of the training solution.