The Impact of Cultural Activities on Moral, Intellectual, Aesthetic and Intercultural Education. Case Study

The need to educate the young generation in the spirit of universal, moral-aesthetic and heritage values can sometimes seem in opposition to educating them on the dimensions of liberalism and decision-making independence both personally and socio-professionally. In contemporary society, accepting pluralism and diversity as forms of manifestation in all spheres of our life is a normality, which does not exclude the need for values education. The attachment to values such as: love, truth, respect, responsibility is formed over time as a result of their cultivation, the achievement of a healthy, sustainable education for the world and life. The study aims to investigate/identify the impact of cultural activities on quality moral, intellectual, aesthetic, intercultural education. Not infrequently, cultural practices are perceived as positive or negative, depending on the quality of the activities carried out and the target audience to which they are addressed. The results of the case study show us the responsible involvement of the leadership of the Culture institutions in Bistrița-Năsăud county, Romania, in the realization of quality cultural activities, with a direct impact on the young and adult population in terms of cultivating respect for Romanian cultural values in in general, Transylvanians in particular, of intellectual, moral and aesthetic education. The beneficial impact of the cultural activities carried out at the level of the three culture institutions investigated was due to the promoted cultural marketing and the management of knowledge and quality information.