A Study on the Influence of Short-form Media Immersion on Concentration : Focused on Young People in Their 20s

Short-form media is a type of video content that attracts attention and focus from many people due to its short running time. It has the advantage of being easy to convey information to many people because it is easy to access. Along with the convenience of short-form media, there are also disadvantages. Excessive immersion in short-form media is also deeply related to short-form media addiction, which significantly lowers academic performance and the overall quality of daily life. Representative examples include not being able to control the duration and frequency of short-form media viewing or putting off tasks that need to be done. In this study, we defined the degree of immersion by dividing the scale of short-form media immersion into daily life disruption, avoidance of negative emotions, withdrawal, and dependence, focusing on young people in their 20s who access short-form media the most, and studied how immersion in short-form media affects short-form media addiction. In addition, based on previous studies, we assumed that short-form media addiction would affect concentration, divided concentration into academic concentration and attention concentration, and studied how short-form media addiction affects the two types of concentration. In this study, a corresponding research model was constructed and samples were collected through a questionnaire targeting young people in their 20s. The questionnaire was analyzed using SPSS 23.0 and the following hypotheses were verified through Smart PLS 4.0. Hypothesis H1-2 was rejected, but hypotheses H1-1, H1-3 and H1-4 were statistically confirmed to be accepted. Hypotheses H2-1 and H2-2 were statistically confirmed to be accepted. Therefore, through this study, it was confirmed that factors that significantly affect short-form media addiction are daily life disruption, withdrawal, and dependence. It was also confirmed that short-form media addiction can affect academic concentration and attention.