The Impact of Hotel Staff's Cultural Competence on Job Crafting and Prosocial Service Behavior

This study aimed to confirm the effect of hotel employees' cultural competence on job crafting and pro-social service behavior. Accordingly, this study classified cultural competence into cultural awareness, knowledge, and experience, job crafting into task, relational, and cognitive crafting, and pro-social service behavior into extra-role behavior, role-prescribed service behavior and employee cooperation, and attempted to examine the relationships among these variables. To this end, data for empirical analysis were collected and analyzed from 209 employees of five-star hotels in Seoul. The empirical analysis results showed that the sub-factors of cultural competence of hotel employees generally had a positive effect on job crafting. However, among cultural competence, cultural awareness was found to have a positive effect on task and cognitive crafting, but not on relational crafting. In addition, it was confirmed that the sub-factors of hotel employees' job crafting generally had a positive effect on pro-social service behavior. However, cognitive crafting, a sub-element of job crafting, was found to have no effect on extra-role behavior, a sub-element of prosocial service behavior. The results of this study suggest implications for the importance of competencies and job crafting necessary for hotel employees to improve pro-social service behaviors in responding appropriately to domestic and foreign customers.