The Cultural heterogeneity and Resistance of Flight attendants due to Airline integration: Moderated moderation effect of M&A transparency and Term of service

This study examines the impact of the cultural heterogeneity of flight attendants on resistance during the airline integration process and to verify the moderated moderation effect of M&A transparency and term of service in this relationship. For this purpose, a survey was conducted and analyzed on 453 flight attendants of Korean Air and Asiana Airlines, which are in the process of integration. As a result of the analysis, it was verified that cultural heterogeneity acted as a factor that significantly increased resistance, and that the higher the M&A transparency in the integration process, the less resistance due to cultural heterogeneity. In addition, it was found that the longer the term of service, the more pronounced the effect of reducing organizational resistance was in an status with high M&A transparency. Based on the above research results, the level of resistance arising from cultural heterogeneity in the airline integration and the complex interaction between M&A transparency and term of service to moderated this relationship were discussed, suggesting efficient strategies and follow-up studies in the integration process.