THE ROLE OF THE MEDIA AND SOCIAL MEDIA IN FORMING TOURIST BRAND OF THE REPUBLIC OF MORDOVIA

The article is devoted to the most notable media trends in the tourism industry through the prism of the media. The problems of highlighting the cultural brand of the region are touched upon. The article discusses the mechanism of positioning the tourist brand of the Republic of Mordovia in the media and its impact on the image of regional authorities. It is noted that representatives of tourism, economic and business structures, public opinion leaders also resonate with official information through social networks, personal blogs, thematic publications mainly in the genre of messages or reports, personal diaries. This increases the level of trust in the content and its author, helps to establish business and personal contacts, connections, and attracts the attention of potential customers. The analysis showed the predominance of preventive information and revealed some shortcomings in the work of regional structures. Methods of working with the media, social networks and bloggers were proposed to promote tourism brands in the region. The recommendations also include the creation of a single information portal, a database of bloggers, a documentary program for regional television, and a design code for the city.