BUSINESS BULLYING AS A COMMUNICATIVE PHENOMENON

The article is devoted to the analysis of business bullying from the point of view of communication practice and fills the gaps in the study of linguistic means of business bullying in the media discourse of information attacks on companies, business structures, and persons. Thematic discourse in a situation of business bullying is characterized by its length in time, complex communication interactions, and the multicomponent structure of the linguistic architecture of media communication, therefore the basic method of media linguistics - praxeological transdisciplinary and interdisciplinary integration of methods, procedures and research techniques formed the basis of the work.Formulating the definition of the concept of “business bullying”, the author, based on an analysis of the subject-object relations of participants in a conflict situation, identifies the classifying features and characteristics of bullying in the context of business communication. Represents various forms of manifestation, tools, and methods of business bullying, which are determined by extralinguistic factors and can manifest themselves in the media space to varying degrees.Since the mass digitalization of modern communication continues to strengthen its position, bullies have more and more opportunities to use digital channels. As a result, cyberbullying can be used as a tool of pressure, discredit, or distraction in the overall structure of the raider takeover strategy.Medialinguistic analysis of “custom” articles identified in the flow of media discourse allows us to build communicative strategies for assessing bullying risks and overcoming the consequences of business bullying. The results of this study can be useful for entrepreneurs, specialists in the field of media linguistics and communications, as well as for anyone who faces problems of business bullying.