"OUR COMMUNITY": CONSUMPTION OF ENTERTAINING CONTENT IN SOCIAL MEDIA BY THE RUSSIAN YOUTH, 2022-2024 (BASED ON THE EMPIRICAL RESEARCH)

The article considers consumption of entertaining content in social nets by the Russian youth in the period of the global transformation (2022-2024) in the Russian segment of digital media. The goal of the research, based on the questionnaire of 300 students from two Nizhny Novgorod universities majoring in humanities and analysis of secondary sources, aims to figure out the youth's preferences of social media and projects as well as determine the most popular comedians who perform online in different genres. The young people have camp games expressed interest in standup format, travelogues, and shows with improvisation elements. Projects of Medium Quality Production company («Gromkii vopros», «Kontakty», «Neigry», «Table time», «Natal'naya karta», which concepts resemble games, played at school camps or kids' parties, have been estimated high by the respondents. Most of shows' participants, who have been noted as talented comic actors, have experience in playing KVN games or working on television. They are actively using obscene language, thus breaking the rules of public communication. The survey participants are familiar with content of many television channels: «ТNТ», «SТS», «Pyatnitza», «Yu» thanks to social media; they consume TV content via computer, tablet, or smartphone. The loss of interest to online interview has been detected. Limited access to foreign social networks have instigated active development of VKontakte and VK Video. Nevertheless, YouTube remains the most popular video hosting platform with the Russian youth who are not prepared to abandon it.