Pemberdayaan Masyarakat dalam Pembentukan Usaha Kecil, Mikro dan Menengah Produk Serundeng Kerang di Gampong Alue Dua Muka O Kabupaten Aceh Timur

Gampong Alue Dua Muka O, Idi Rayeuk District, East Aceh Regency is a coastal area, where the people work as fishermen who produce a lot of marine products, one of which is shellfish. Shellfish are sold raw directly to local markets, innovation has not yet been made into a processed food product, namely shellfish serundeng, which can be marketed widely. This is due to limited public knowledge of the processed food product shellfish serundeng (Sukera). The partner group comes from a group of PKK mothers who want to become new entrepreneurs. Community service to introduce shell serundeng (Sukera) as a product that can be developed and marketed and has the potential to increase community income. This community service has supported partner groups in Alue Dua Muka O Village to produce shell serundeng products, and understand product licensing, packaging design, copyright, business governance and marketing.

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Publication Details

Journal
Nawadeepa Jurnal Pengabdian Masyarakat
Published
2024-09-30
DOI
https://doi.org/10.58835/nawadeepa.v3i3.376
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pemberdayaan Masyarakat dalam Pembentukan Usaha Kecil, Mikro dan Menengah Produk Serundeng Kerang di Gampong Alue Dua Muka O Kabupaten Aceh Timur

Rini Fitriani, Meta Suriyani, Zulfiani Zulfiani, Nur Asyiah
Nawadeepa Jurnal Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Pemberdayaan Masyarakat dalam Pembentukan Usaha Kecil, Mikro dan Menengah Produk Serundeng Kerang di Gampong Alue Dua Muka O Kabupaten Aceh Timur

Rini Fitriani, Meta Suriyani, Zulfiani Zulfiani, Nur Asyiah
article en

Abstract

Gampong Alue Dua Muka O, Idi Rayeuk District, East Aceh Regency is a coastal area, where the people work as fishermen who produce a lot of marine products, one of which is shellfish. Shellfish are sold raw directly to local markets, innovation has not yet been made into a processed food product, namely shellfish serundeng, which can be marketed widely. This is due to limited public knowledge of the processed food product shellfish serundeng (Sukera). The partner group comes from a group of PKK mothers who want to become new entrepreneurs. Community service to introduce shell serundeng (Sukera) as a product that can be developed and marketed and has the potential to increase community income. This community service has supported partner groups in Alue Dua Muka O Village to produce shell serundeng products, and understand product licensing, packaging design, copyright, business governance and marketing.

Nawadeepa Jurnal Pengabdian Masyarakat
Samudra University (ID)
Openalex Percentile: Top 50%
SMEs Development and Digital Marketing
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Pemberdayaan Masyarakat dalam Pembentukan Usaha Kecil, Mikro dan Menengah Produk Serundeng Kerang di Gampong Alue Dua Muka O Kabupaten Aceh Timur — Rini Fitriani, Meta Suriyani, et al. · Nawadeepa Jurnal Pengabdian Masyarakat (2024) | TGRS Research Map | TGRS