The Resemiotisation and Intertextuality of Multimodal Discourses in Linguistic Landscape of Public Service Vehicles in Lusaka, Zambia

Using resemiotisation and intertextuality as analytical tools in the broader theoretical conexts of linguistic landscapes and semiotic studies, this article accounts for the diverse and heavily saturated multimodal discourses emplaced on public service vehicles in Lusaka, Zambia (South-Central Africa). As its locus, the study wishes to to unearth the textual and sociocultural sources of emplaced discourses privileging local materialities, agency, and voice. To this end, the article reveals that the multimodal discourses on public service vehicles bring religion into the spotlight, particularly Christianity, as a sociocultural reality of social actors. It is shown that the emplaced multimodal discourses are inescapably related to other texts and narratives predominantly associated with Zambias’ christian religious underpinnings. In this way, the article concludes that resemiotisation and intertextuality are at play in the textual trajectory of discourses seen on public service vehicles in Lusaka, Zambia.