Protection of personal data in the sphere of tourist activities

Relevance . The largest share of online purchases by Russians was made in the popular category "travel and accommodation" which requires the transfer of personal data by a tourist. It follows from statistical reports on the development of the tourism industry. Personal data of a tourist as a consumer of services are used in contracts with tour operators, hotels, carriers, guides who carry out individual activities. Such data are taken into account in business processes to form personal tourist experience and customize targeted advertising with its help. In this regard, the issue of improving the mechanisms for protecting tourists personal data is becoming relevant. The purpose is to establish the content of personal data protection in the field of tourism. Research objectives : to determine the state of personal data protection; establish legal requirements for tour operators to ensure personal data protection of tourists; summarize the jurisprudence on research subject. Methodology . The article is based on such methods as: analysis, description, interpretation, generalization, formal-legal. Results . In the course of the study, it was found that the protection of tourists personal data is carried out by the norms of several federal legislative acts; tour operators independently establish a list of necessary information about the tourist for conducting activities and determine the policy regarding customers personal data processing; claims against tour operators with reference to the norms of civil legislation on the protection of personal data as independent requirements are not presented. Conclusion . Personal data of tourists are protected by special federal legislation and many departmental regulations prescribing the obligation to ensure the safety of personal confidential information about the tourist and the customer of the service. In cases of this category, other legal methods of protecting the intangible good in question are used (norms of the law on personal data, administrative and criminal legislation), the explanation for which is seen in the unresolved issues related to the legal regime of two phenomena - personal data and private life.