An Economic Analysis of Marketing of Sorghum in Bundelkhand Region of Uttar Pradesh, India

The study focuses on the economics of marketing channels of sorghum in Bundelkhand region were estimated. The Banda district was intentionally chosen in Bundelkhand region due to the larger area under cultivation of sorghum and its higher productivity. The respondents were selected using a random sampling technique. Twenty market intermediaries and a sample of 120 farmer respondents were interviewed in two blocks of the district. The findings of study showed that Channel I had a higher producer's share in consumer rupees (96.21%), followed by Channel III (75.61%) and Channel II (70.15%). Channel I's marketing efficiency was 25.42, while Channel III's was 3.17 and Channel II's was 2.34. Due to direct acquisition of the commodity from the producer, Channel I is more efficient. Results revealed that the main issues farmers facing in the marketing of sorghum were a lack of information about the market and its unavailability. Channels involved in marketing were found to be inefficient as the involvement of middlemen were more.