Evaluation of the effectiveness of communications between the Department of transport and Development of road transport infrastructure of Moscow and the population within the framework of the implementation of strategic projects

The article examines the assessment of the effectiveness of communications between the Moscow Department of Transport and Development of Road Transport Infrastructure (DTRDTI) and the population in the context of implementing strategic projects. The purpose of the study is to determine the level of information transparency and accessibility of data on the department’s key initiatives for citizens. The materials and methods include the comparative and content analysis as well as statistical processing of data from DTRDTI’s official websites, publications in the media, social networks and other platforms for the period from 2018 to 2022. The methods of content analysis, comparative analysis and statistical data processing are used. The sample covers 1,520 news stories and information messages. The results show that DTRDTI actively informs Muscovites about the progress of strategic projects. Over the study period, the number of publications increased by 67%, and audience reach, and coverage increased by 84%. A special section “Strategic Projects” has been created on the official website of the department, which is updated weekly. Press conferences, briefings and meetings with journalists are regularly held. In 2022, the Moscow Transport mobile application was launched, allowing to track the work on projects and diverse activities of DTRDTI in real time. The use of VR and 3D modeling technologies for visualization of future objects is noted. At the same time, some problems were identified: uneven presentation of information on different projects, insufficient adaptation of content for perception by non-specialists, lack of versions in foreign languages. It is concluded that DTRDTI demonstrates a high level of information openness. At the same time, it is necessary to ensure a more balanced and accessible coverage of the projects being implemented for a wider audience, as well as to develop new communication channels and formats. The experience of the DTRDTI can be of value not only for the relevant agencies of other regions, but also for the scientific community. The approaches and analysis algorithms proposed in the article are applicable for media audit and optimisation of information activities of authorities of different levels.