A019: Value Co-Creation of Sports Museums in China

Purpose: This study aimed to conclude the value achievement experience of International Olympic Museums and to provide practical advice for the development of Chinese sports museums. Method: A critical review of existing literature was performed on sport management and theoretical considerations based on service-dominant logic. Following the value co-creation framework, this study analyzed the basics, procedures and targets of value co-creation of 27 international Olympic museums, which are members of International Group of Olympic Museums. Results: The results showed that not all the international Olympic museums were developed successfully, but successful museums shared some common characters as follows. First, an abundant income sources; second, people oriented, which means they can take good care of different kinds of people, especially children and disabled; third, a synergy network which involves multiple stakeholders; fourth, an immersive scenario for visitors to experience and interact with sports; furthermore, successful museums achieve multiple values including social, economic, politic and cultural. Conclusion: The degree of value achievement in sports museums, as a vital platform of the dissemination of sports culture, affects the width, depth and validity of sports culture under the context of Chinese path for modernization. Lessons from the international sports museums shed light on how to enrich value within the facilities themselves and how to co-create value of sports museums in China.